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Astonish: A Cruelty-Free and Vegan Cleaning Brand
At Astonish, we believe that doing things right goes beyond just the cleaning results. We are proud pioneers of animal-friendly cleaning products, never testing our formulations on animals or using animal-derived ingredients. Instead, we strive to be a shining example of how effective cleaning can be achieved without relying on cruel practices.
Proudly Cruelty-Free and Vegan As a team of around 90 passionate individuals, led by our owner-manager Howard Moss, we are dedicated to delivering exceptional cleaning results while upholding our cruelty-free and vegan principles. From sales and lab technicians to production operatives, we work together under one roof to bring new ideas to life quickly as an owner-led business.
Our commitment to ethical and sustainable practices has earned us approval from Cruelty Free International and the Vegan Society. We are the only UK-manufactured household cleaning brand to hold these prestigious accreditations, a testament to our unwavering dedication to animal welfare and environmental responsibility.
Reducing Our Carbon Footprint At Astonish, we strive to minimize our environmental impact at every stage of the product life cycle. Our state-of-the-art manufacturing facility in West Yorkshire allows us to oversee the entire process, from idea generation in our laboratory to production and packaging, all under one roof. This localized approach helps us reduce our road miles and optimize distribution efficiency.
We have recently acquired and branded 5 lorries to streamline our transportation, and we make every effort to consolidate deliveries whenever possible. This not only reduces our carbon footprint but also contributes to our mission of "cleaning up in more ways than one."
Compact by Design for Sustainability In addition to our cruelty-free and vegan formulations, we also focus on product design and packaging to enhance sustainability. Through our "Compact by Design" initiative, we identify ways to reduce the size and weight of our products without compromising their effectiveness.
By removing excess air and water, we can create more efficient product designs that require less packaging and transportation resources. These small but impactful changes add up to significant carbon emission reductions when scaled across our product range.
Royal Seal of Approval Our commitment to excellence and innovation has been recognized with the prestigious Queen's Award for Enterprise, the most prestigious business award in the UK. This accolade celebrates our outstanding achievements and growth in international markets, further solidifying our position as a leading household cleaning brand.
At Astonish, we are not just cleaning homes – we are cleaning up the world, one cruelty-free and sustainable product at a time. Join us in our mission to create a better, more ethical future for all.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
product_dimensions | 2.24 x 4.49 x 5.28 inches; 7.05 ounces | ||||
item_model_number | 5060060212633 | ||||
date_first_available | August 24, 2021 | ||||
manufacturer | ASTONISH | ||||
best_sellers_rank | #21,735 in Health & Household (See Top 100 in Health & Household) #91 in Household Toilet Cleaners | ||||
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